This option allows you to choose the frequency with which the tool collects the keyword positions of your project. There are three frequencies to choose depending of your account type: Daily, Weekly and Monthly.

The frequency of collection of your positions has a direct impact on the accuracy of your data. Daily position monitoring ensures an optimal level of detail, whereas weekly or even monthly monitoring only provides a partial view of your performance. They can be combined in two different projects for a better overall view.

Select the frequency of collection of your positions when you create your campaign. You can change the collection frequency in an ongoing campaign, but this may make it difficult to read your data depending on the direction of the change.

By default, you will have 3 types of frequency:

*You can also change the frequency of data collection. Our parsers are fully able to collect positions by time slot. For instance:

*this option will incur additional costs.

Keyword positioning is calculated from 0:00 a.m. to 8:00 a.m. every day. The freshness of the data is therefore daily.

For large volumes (from 5000 keywords), it is possible to limit the frequency by updating to weekly or monthly.

For very large volumes, we invite you to contact us in order to offer you a tailor-made calculation solution.

Weekly collection means that only one position calculation per keyword is performed during the week (between Monday and Sunday).

Regardless of the exact date of the calculation, the data is basically assigned to the Monday of each week.
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The data of a current week is therefore available, at the latest, on Monday morning of the following week at 8:00 a.m.
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We therefore recommend reporting from W-1 onwards to take into account the one-week refresh period.

Monthly collection means that only one position calculation per keyword is performed during the month (between the 1st and the end of the month).

Regardless of the precise date of the calculation, the data is allocated on the 1st of each month.

The data of a current month are therefore available, at the latest, on the 1st of the following month at 8:00 a.m.

We therefore recommend reporting from M-1 onwards in order to take into account the refresh period of one month.

For accounts with the option with several collection frequencies, it is possible to change the frequency from the project edit.

This manipulation leads to the modification* of the historical data and this without possible return.

Why do the data have to be modified?

Because our pre-calculation system does not allow to have periods of a project based on different frequencies.

Apart from the raw data (position, pixel ranking, urls), the statistics displayed at the entity level (site(s) tracked, groups of keywords, groups of pages, etc.) are pre-calculated. ) are pre-calculated, stored and then displayed in the graphical summaries or your reports.

To allow your data to be calculated correctly, the format of the projects must therefore be adapted to the frequency.

*modification means:

Example: You change your monthly project to weekly. The monthly project has only one position per month vs. the weekly project which must have 1 position per week.

For more information on data collection, please visit this page.