This method of adding keywords allows you to:
This method is reinforced by the fact that you can configure rules in terms of CTR, Impressions, Clicks, Positions that will apply and filter keywords imported in the keyword Master.
In addition, and considering the fact that this method also imports GSC indicators and Url's for all keywords added, you will benefit from a CTR Analysis view that displays CTR segmentation charts and tabs that will help you to understand the performances of your Keywords.
STEP 1.1: Once you have created your selection, click on "Add Keywords"
STEP 1.2: Select the "Google Search Console" tab
STEP 1.3: Gmail Account authorisation
Fill in your Gmail Account and select the profile of your choice
STEP 2: Import Configuration
a. Select the search type: 2 choices
- Only the data of the URL on the keyword
- All data of the responsive URLs on the keyword
b. Choose the language of the keywords you will import
c. Select the date range during the keyword were detected by GSC
d. Select the devices on which keywords were detected
e. Select the number of keywords you need to collect
STEP 3: Google Search Console filtering
This Step allows you to define rules on GSC keywords indicators such as CTR, Avg. position, Impressions and clicks by which imported keywords will be automatically filtered during import.
a. Fill in the CTR range from ... to ....
b. Fill in the Avg. position range from ... to ....
c. Fill in Impressions range from ... to ....
d. Fill in Clicks range from ... to ....
STEP 4: Target Category
In case you want to directly classify your keywords, you can now choose a category or create a new one in which the GSC Keywords will be automatically classified at the end of the process.
STEP 5: Collect Keywords Search Volume
This option allows you to collect search volumes for your keywords.
Note that the collection of Search Volume leads to the consumption of credits. For instance:
1 keyword Search volume collected = 1 credit consumed
10 keywords search volumes collected = 10 credits consumed.
STEP 6: Import Keywords
Finally, click on "import", It will launch automatically :
the keywords list import
the Search Volumes collection if selected
in the case of Google Search console Method adding, all keywords imported in the keyword Master will have complementary related data & indicators such as :
Gsc - Top Url
Gsc - Ctr
Gsc - position
Gsc - Impressions
Gsc - Clicks
What the Keyword Master CTR Analysis show me?
1️⃣ Importing keywords via the Search Console method will enable you to obtain lists of keywords enriched with the related Url's and indicators (clicks, impressions, CTR, etc.). You will also be able to consolidate the GSC data with keyword Search Volumes or query intents collected by the Keyword Master. Hope it helps you to target opportunities or the most valuable keywords/pages.
2️⃣ The "CTR Analysis TAB" will aggregate GSC data collected within charts that can be filtered by "Keywords Groups" or "Brand / Non-Brand" tags if you have configured them accordingly.
The first Chart represents the number of keywords by CTR Range.
E.g: The keywords list here contains 36 keywords with a CTR between 5 to 10%.
The Second charts express the avg. CTR by positions slices.
E.g: Avg. CTR related to the 1st position is 6,20%
All the chart's values are also displayed within the tabs below.
To go further:
Considering that it is possible to customise brand and non-branded CTR in the performance tracking, it could be interesting, following your CTR analysis, to customise the CTR of your future or existing Performance Tracking.
This would have the effect of calculating visibility indicators such as estimated traffic, the share of traffic and all indicators based on your custom CTR with more accuracy.