The Google SERP is constantly evolving
The Google SERP is constantly evolving. Long gone are the days when simple links appeared on the search results. Google Results can now take several forms called “SERP Feature”.
Google SERP Features
SERP features are the different types of results that Google puts forward in the search results (SERP). They can take different aspects such as: rich snippets, images, maps, direct answers, shopping, local map, etc.
They aim to offer a more informative and direct search experience to users, providing them with more visual answers than a simple link to their queries.
As a result, the famous "first position" no longer has the value it had a few years ago. It is therefore necessary to know the different search results in order to be placed in the Google SERP.
At J+ Search, we have mapped different types of SERP features that we detect, so you can understand the impact it can have on your campaign and therefore take the necessary actions to increase your visibility on Google.
SERP Features list
Universal Search
Rich Snippets
Extended Sitelinks
Mini sitelinks
Reviews
AMP organic
AMP Top Stories
Numbered list snippet
Bullet list snippet
Video snippet
Image snippet
Table snippet
Forum Links
FAQ
Twitter
Visual Stories
Google Blocks
Universal Search
Google’s Universal Search refers to the practice of displaying various types of search results, beyond the traditional text-based results, in its SERPs. By incorporating these results in its ranking calculation, Google aims to provide users with a more diverse and comprehensive set of search results.
Maps
The map universal search is a SERP feature which appear when user search a local query.
In these type of universal search, we can see 2 different rich snippets:
Local Pack & Local Teaser
Devices: Mobile & Desktop
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Local Pack
Local Pack is a type of rich snippet which we can find in the map universal search.
For keywords that Google deems to have local intent (think "bike shop in Los Angeles" or "gastroenterology specialists near me"), the SERP will often contain a Local Pack containing the three physical locations Google deems most relevant to the keyword.
Devices: Mobile & Desktop
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Local teaser
Local teaser is a type of rich snippet which we can find in the map universal search.
Similar to a Local Pack, this is a three-pack of local business results (mainly hotels and restaurants) shown on a map, with additional information below like hours of operation, reviews, and images. Options to sort (e.g., by price or rating) are also available.
Devices: Mobile & Desktop
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Video
Devices: Mobile & Desktop
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Images
Devices: Mobile & Desktop
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News
Devices: Mobile & Desktop
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People Also Ask (P.A.A)
Devices: Mobile & Desktop
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People Also Search For
Devices: Mobile
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Find jobs
Name in J+ Search: Find jobs
Devices: Mobile & Desktop
Featured Snippet
Devices: Mobile & Desktop
Icon in J+ Search:
Recipes
Devices: Mobile & Desktop
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Find results on...
Devices: Mobile & Desktop
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Top Ads / Bottom Ads
Top ads
Devices: Mobile & Desktop
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Bottom ads
Devices: Mobile & Desktop
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Shopping
Devices: Mobile & Desktop
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Organic Shopping
Devices: Mobile & Desktop
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Site Aggregator
Places sites
But also:
Jobs sites
Flight sites
Product sites
Devices: Mobile & Desktop
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Rich Snippets
The rich snippet designates the small description present in the Google results pages, below the link that points to the site. They allow, as its name indicates, to enrich a link through various elements such as reviews (ratings, stars), comments, images, excerpts ...
Extended sitelinks
Devices: Mobile & Desktop
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Mini sitelinks
Devices: Mobile & Desktop
Icon in J+ Search:
Reviews
Devices: Mobile & Desktop
Icon in J+ Search:
AMP organic
Devices: Mobile
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AMP Top Stories
Devices: Mobile
Icon in J+ Search:
Numbered list snippet
Devices: Mobile & Desktop
Icon in J+ Search:
Bullet list snippet
Devices: Mobile & Desktop
Icon in J+ Search:
Video snippet
Devices: Mobile & Desktop
Icon in J+ Search:
Image snippet
Devices : Mobile & Desktop
Icon in J+ Search:
Table snippet
Devices: Mobile & Desktop
Icon in J+ Search:
Forum Links
Devices: Mobile & Desktop
Icon in J+ Search:
FAQ
Devices: Mobile & Desktop
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Devices: Mobile & Desktop
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Visual stories
Devices: Mobile & Desktop
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Google Blocks
The Google blocks correspond to all the blocks proposed by Google other than those of the universal search. These blocks do not allow you to position yourself for free within them.
Flights
Devices: Mobile & Desktop
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Hotels
Devices: Mobile & Desktop
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Google jobs
Devices: Mobile & Desktop
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Podcast
Devices: Mobile & Desktop
Icon in J+ Search:
Top Sights
Devices: Mobile & Desktop
Icon in J+ Search:
Knowledge Panel
Devices: Desktop
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Knowledge Cards
Devices: Mobile & Desktop
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Knowledge Carousel
Devices: Mobile & Desktop
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Events
Devices: Mobile & Desktop
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App download
Devices: Mobile
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See result about
Devices: Desktop
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Related search
Devices: Mobile & Desktop
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