In this article, we will introduce you to all the entities available in the Myposeo connector of Looker Studio. You will learn, from now on, how to use them in detail.

When you create a data source from the Site entity, you will get global data from the website tracked (domain, sub-domain, url...), the highest level of granularity.

💡What you need to know: this entity allows you to display global data.

Depending on the project (Simple, Competitive or Full) that you synchronise in the connector, you will have a slightly different interface with the addition or removal of some fields to fill in.

💡 In the creation of the data source, if you want to take into account all the elements present in each parameter (Keyword groups, Level groups, Positions, Traffic sources, Type of results, Brand/Non-Brand...) then you will have to leave the field EMPTY + tick the CHECKBOX.

*We strongly advise you to use the Best Position for reasons of data loading in your reports.

You can take some inspiration from the One Pager and the Domain Overview created from our "template".

When you create a data source from the Keyword Groups entity, the data will be calculated at the level of the categories created.

💡What you need to know: this entity allows you to display data at the level of your Keyword Groups.

❌ BE CAREFUL, IT IS DIFFERENT FROM THE SITE ENTITY:
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To get the traffic of my website, you should not sum up the traffic of the Keyword Groups. It will probably be higher than the Site entity, because keywords can be duplicated in several categories.

Depending on the project (Simple, Competitive or Full) that you synchronise in the connector, you will have a slightly different interface with the addition or removal of some fields to fill in.

💡 In the creation of the data source, if you want to take into account all the elements present in each parameter (Keyword groups, Level groups, Positions, Traffic sources, Type of results, Brand/Non-Brand...) then you will have to leave the field EMPTY + tick the CHECKBOX.

*We strongly advise you to use the Best Position for reasons of data loading in your reports.

You can take some inspiration from the Keywords Groups created from our "template".

When you create a data source from the Keywords entity, the data will be calculated at the lowest level of granularity, which is your keywords.

💡What you need to know: This entity allows you to display data at the keyword level.

❌ BE CAREFUL, IT IS DIFFERENT FROM THE DETAILED KEYWORDS ENTITY:
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In the Keywords entity, we display only the best position of the keywords (sub-tab positions of the performance tracking).

Unlike the Detailed Keywords entity where we will display all the positions of a single keyword (detailed keywords sub-tab of the performance tracking).

Depending on the project (Simple, Competitive or Full) that you synchronise in the connector, you will have a slightly different interface with the addition or removal of some fields to fill in.

💡 In the creation of the data source, if you want to take into account all the elements present in each parameter (Keyword groups, Level groups, Positions, Traffic sources, Type of results, Brand/Non-Brand...) then you will have to leave the field EMPTY + tick the CHECKBOX.

*What does the Date dimension field mean?
​
In fact, it allows you to display or not dates in your data blocks.

For instance:

You can take some inspiration from the Keywords created from our "template".

When you create a data source from the Detailed Keywords entity, you will be able to see all the positions your keywords are ranking on.

💡What you need to know: this entity allows you to display data at the keyword level and to obtain all the positions related to the keywords.

❌ BE CAREFUL, IT IS DIFFERENT FROM THE KEYWORDS ENTITY:

In the Keywords entity, we display only the best position of the keywords (sub-tab positions of the performance tracking).

Unlike the Detailed Keywords entity where we will display all the positions of a single keyword (detailed keywords sub-tab of the performance tracking).

Depending on the project (Simple, Competitive or Full) that you synchronise in the connector, you will have a slightly different interface with the addition or removal of some fields to fill in.

💡 In the creation of the data source, if you want to take into account all the elements present in each parameter (Keyword groups, Level groups, Positions, Traffic sources, Type of results, Brand/Non-Brand...) then you will have to leave the field EMPTY + tick the CHECKBOX.

*What does the Date dimension field mean?
​
In fact, it allows you to display or not dates in your data blocks.

For instance:

Display in a table all the positions of a keyword (see image).

Insight: to display everything, remember to add the metric/dimension Position number.

When you create a data source from the Competitors entity, you will be able to display the data available in the Market Overview tab of your performance tracking.

💡What you need to know: This entity allows you to understand how your competitors are performing. You can even filter by keyword groups, type of results as well as by Brand/Non-Brand.

❌ BE CAREFUL, IT IS DIFFERENT WITH WEBSITES THAT YOU INTENTIONALLY ADD TO YOUR TRACKING:

The websites tracked will have the benefit of being analysed as your own domain. You will be able to study the performance of your chosen competitors.

In contrast, in the market overview, these are all the websites found when we have collected the positions of all your keywords over a page depth of 1 to 10. This is only a sample of your competitive environment.

Depending on the project (Simple, Competitive or Full) that you synchronise in the connector, you will have a slightly different interface with the addition or removal of some fields to fill in.

💡 In the creation of the data source, if you want to take into account all the elements present in each parameter (Keyword groups, Level groups, Positions, Traffic sources, Type of results, Brand/Non-Brand...) then you will have to leave the field EMPTY + tick the CHECKBOX.

You can take some inspiration from the Competitors created from our "template".

When you create a data source from the Pages Tags entity, you will be able to display data by page segment. The idea is to categorise your pages and retrieve statistics by pages groups such as urls folders.

💡What you need to know: This entity allows you to understand how your page segments are performing by allowing you to have statistics by page groups.

❌ BE CAREFUL, IT IS DIFFERENT FROM THE PAGES ENTITY:

The page entity only gives you access to statistics per page and not per group of several pages.

Depending on the project (Simple, Competitive or Full) that you synchronise in the connector, you will have a slightly different interface with the addition or removal of some fields to fill in.

You can take some inspiration from the Page Groups created from our "template".

When you create a data source from the Pages entity, you will have data and statistics available at page/url level.

💡What you need to know: This entity allows you to display data at the page level and get all their performances.

❌ BE CAREFUL, IT IS DIFFERENT FROM THE PAGES TAGS ENTITY:

The Pages entity only gives you access to statistics per page and not per groups of several pages.

Depending on the project (Simple, Competitive or Full) that you synchronise in the connector, you will have a slightly different interface with the addition or removal of some fields to fill in.

💡 In the creation of the data source, if you want to take into account all the elements present in each parameter (Keyword groups, Level groups, Positions, Traffic sources, Type of results, Brand/Non-Brand...) then you will have to leave the field EMPTY + tick the CHECKBOX.

*What does the Date dimension field mean?
​
In fact, it allows you to display or not dates in your data blocks.

For instance:

You can take some inspiration from the Pages created from our "template".

For more information, you can always read our latest updates about the Looker Studio connector.