When creating a SEO Perf Tracking campaign you have the option to select a Project Type. Project Types determine how we provide the ranking analysis and the number of results for each variation based on the Project Type selected.

Several factors are taken into consideration when it comes to counting the ranking positions. Could include by different industry type, other tracking tools or even internal processes that count positions differently in search engines. Do we need to includes images, videos and other types of results? Is there a need to include Ads as ranked positions? Is it more relevant to count blocks or all visible clickable links as positions?

With Myposeo you have answers to all these questions. Therefore it is vitally important to select the correct Position Type. This flexibility also allows you to customise your reports according to your audience, whether internal or external and according to their level of maturity in understanding the indicators.

When creating your project you must decide if you want to create a Simple, Competitive or Full project. Be sure to anticipate and choose the right option. If a change needs to take place please note this will will significantly affect your past ranking data and therefore your reports.

The Simple SEO Tracking allows you to collect the best result over a depth of 10 pages.

The simple SEO Tracking also allows us to retrieve the best site. That is to say that on a keyword, we collect the top site and your site in the best position.

Here is how to choose the simple project in Myposeo:

However, you may have other more complex needs, especially with the arrival of Universal Search and numerous types of results in search engines. Indeed, you may have 2 pages ranked on 2 different result types (Universal Search (U.S) + natural).

You may want to consolidate your reporting to have the 2 positions.
For e.g, you are present on a Google Images result and on an organic result and you want to integrate the data in a report, but also to arbitrate your ranking when you have 2 pages that come up on the same expression.

This need led to the development of an SEO tracking system, which we call Competitive project.

The Competitive/Detailed SEO Tracking allows you to collect all results on all pages but with only 3 pages deep.

The objective of this detailed collection is to have all the results that are ranked in the search engines and not only the best position. That is, all the positions of a site will be tracked for a given expression.

The Competitive project allows you to retrieve the rankings of all competitors on these first 3 pages. For the competitors, we will have global indicators of ranking in relation to the site and which will also be present according to the themes and thematic groups that you have created.

This allows you to have a market overview and all competing sites over time.

Therefore, the Detailed Tracking, in addition to recovering the entirety of the ranking that you have on the keywords that you follow, will allow you to have an analysis of the competition.

Here is how to choose the competitive project in Myposeo:

The full tracking is the same as the competitive project but in addition, you will get data on your block position, your position within the results type and also the possibility to include your Google Adwords & Google Shopping positions.

Here are the definitions for the 3 metrics "Positions" collected in a Full tracking, and a SERP screenshot to illustrate the positions calculations

POSITION:
it is the "real position" as you know it in a simple or competitive project. it's the calculation of the ranking of all visible clickable links as positions.

POSITION BLOCK :

This is the measurement of the ranking position of the particular SERP or Google blocks. The following elements are considered as SERP’s results blocks and will be included in the calculation of rankings

Optional:

POSITION TYPE:

It is the measurement of the Ranking only for one type of result.

The following is an example of the calculation of position type in an Images Block. You will get the position on the total of the results contained in the block.

Here is a SERP screenshot to illustrate the Position block, Position type and Position calculations. In this example, Google Ads Results are included.

Now that we have presented the 3 types of projects, here is a summary detailing the data collected and specificities of each type of project available for the SEO Perf. Tracking.

To calculate and determine your site’s ranking on the SERP, Myposeo collects data from the results pages and includes (if selected) SERP features, blocks, other domains and much more to ensure you get an accurate metric for your ranking,

As you can see, we have different type of data collection. The type selected will either include certain SERP features or will not, which will affect the calculation of your ranking. It is imperative that you choose wisely so as to not affect the result and consequent calculation of your ranking.